Category Archives: books

So You’re Going to a Pitchfest

So you’ve decided to go to a pitch festival (aka “pitchfest“) for writers.

That’s amazing.

But before you go, there are a few things you should know.

In my most recent Hollywood pitchfest experience, I was surprised at how many participants were woefully underprepared. Considering the amount of resources and time it must have taken for many of these people to travel to Los Angeles for the pitchfest, this hit me hard.

In fact, I found myself doling out advice to many participants who seemed to have little or no idea how to prepare for their pitches, let alone a two-day marathon—a pitchfest, if you will.

So I’m going to pass on some of that advice to you to help you make the most of your own pitchfest experience. While this advice is specific to going to a pitchfest, it also applies (mostly) to virtual pitchfests or anyone pitching a story to an industry professional—movies, TV, books, scripted, unscripted, pitchfest or pitch meeting.

1. Prepare, Prepare, Prepare

Know Your Story

Start by learning your story inside and out. It may have been awhile since you dusted off that script or pitch. Over time it’s easy to forget important details—especially when you’re put on the spot.

One-sheets

Be sure to write, polish and print out a one-sheet to give to every person or team you pitch to. A one-sheet is essentially your pitch, synopsis and contact info put into writing on—you guess it—one sheet of paper. You can read more about the one-sheet here.

Business Cards

Have these at the ready for networking purposes. You never know who you are going to meet or where that relationship will take you in the future, even among the fellow pitchfest attendees.

NOTE: Business card finishes are not all created equal. For instance, while glossy business cards may look spectacular, matte business cards are far easier to write on with any type of pen, and thus, they are more useful.

2. Do Your Homework

You don’t want to waste time pitching to someone who isn’t interested in your type of project. That’s not a good use of anyone’s time. Instead, do your research first:

  • Find and pitch to companies who are interested in your type of project, format or genre. Don’t just guess, check out their websites and IMDB.
  • Research how similar, successful projects in the same genre/format been pitched in the past. IMDB and Box Office Mojo are your friends here.
  • Try crafting a “hook” into your pitch that dials into that company’s mission statement or core focus. Remember looking up the company website? That’s where you should look.
  • Don’t stop refining your pitch! Use nonverbal responses you receive from each detail of your pitch to improve or alter your next pitch. (I once derailed an entire pitch because I mistakenly used the word “shenanigans” instead of “petty squabbling” in my opening statement. Needless to say, I never used that word again after that.)

3. Dress Respectably

This should go without saying, but it still needs to be said. Groom yourself, dress professionally, smell nice and grab a breath mint or two. This doesn’t mean you have to dress up like you are going to fancy dinner (don’t do that, btw), but simply that you want to show the professionals you are pitching to that you respect their time, you respect the process, and that you put conscious time and effort into what you do.

In short: you don’t want to be “that guy” or “that lady” that executives dread.

4. Don’t Be Robotic

I know it can be very challenging pitching to strangers. You’re taking this beautiful, highly personal story that’s trapped in your head and trying to explain it in a way that doesn’t sound completely ridiculous or insane to someone who could potentially change your life forever.

No biggie.

When you pitch as a writer, you aren't just trying to sell your story, you are trying to sell these executives on the idea of 'you.'

However, if you want the best possible chance at selling your story at a pitchfest, it’s critical to be enthusiastic, friendly, emotive and passionate when conducting your pitch—all while pretending you are acting natural. That’s why practicing your pitch is so essential to great delivery. Even if you’ve pitched your story a thousand times, it’s important to keep your energy up like it’s the very first time. You want to show your pitch recipients that you love your story.

That means DO NOT:

  • Use monotone voice like you are reciting verbatim from memory (even if you are);
  • Avoid eye contact, greetings or human interaction (even if you want to);
  • Read from a notecard or prompt sheet (just don’t).

Which leads us to our next point…

5. Sell Yourself

When you pitch, you aren’t just selling your story, you’re selling yourself. On more than one occasion, it is the personality and enthusiasm of the pitcher that sells the company on their project—or, at the very least, enabled that storyteller to move onto the next stage of their relationship with that company.

I know this can be especially challenging for many writers who are introverts and socially shy or awkward. Well, this is where you learn to grow.

Need help? Try taking a public speaking class, practicing your pitch to your friends, or even signing up to take a workshop on pitching. Also be sure to check out Good in a Room on pitching a feature film, TV show, or unscripted reality show.

6. Lead the Conversation

Remember that when you go in to deliver your pitch, it’s you in the spotlight, not the individuals you’re pitching to. This is an important distinction because many writers open their pitch like this: “I have ten scripts. What do you want to hear?” If the executives knew, they wouldn’t be at the pitchfest! Besides, it’s a weak way to open that not only reduces their confidence in your storytelling abilities, but also hurts your ability to “sell yourself” (see #5, above).

Instead, jump right into your pitch with confidence and gusto. Afterward, be sure to be proactive in providing a one-sheet and asking for contact information, such as a business card.

7. Concept First, Details After

Don’t make the mistake of diving into the details of your story without getting a crystal clear concept out of the way first. This is essential. When giving your pitch to a complete stranger (who knows nothing about your story yet), start by giving them the big picture. Once they’ve locked that down, then move into more detail from there. If you can’t give the audience a grasp on what the overall idea of the story is, the details may come across as an incomprehensible mess.

Besides, having a concept that absolutely kills may be enough to sell your story, meaning weaknesses in the execution may be more easily overlooked.

8. Have a Backup, or Two, or Three

There’s nothing worse than having your pitch shot down right at the get-go. This happened to me and my pitching partner on our very first pitch on the very first day of the fest. A quick “I’m not interested in that” made our blood run cold. Fortunately, we had prepared a handful of backup pitches as well. Not only did these backups salvage the pitch session, but we received a read request for both of the alternatives we pitched.

The moral of the story? Come prepared with a backup…or two…or three.

9. Network, Make Friends

Remember those business cards we had you make all the way back in #1? Well, here’s where you use them.

Networking with other writers and storytellers at a pitch festival is a way to open doors for future relationships and collaboration.

Networking with fellow writers and storytellers should be one of your primary objectives when you go to a pitchfest. For many writers I spoke to at the Fade In Hollywood Pitch Festival, many hadn’t even thought of this. However, several writers like me and my pitch partner had quite a bit of downtime, so we devoted that time to networking and building future relationships.

Besides the obvious benefit of building your professional network, there are a few other not-so-obvious benefits to making nice with your fellow participants. For one, sharing valuable pitching techniques, nuances and experiences can help you and your new contacts pitch more effectively.

Also, one of your new friends may be scheduled to be pitch to the same company as you at an earlier time, meaning they can offer valuable insight into how to target your pitch. For my own experience, this influenced how my pitching partner and I customized our pitch to the company, resulting in a read request for our script.

10. Get in the Right Mental Space

This is a frequently overlooked aspect of preparing for a pitchfest. Putting yourself in the right frame of mind to accomplish your goals, absorb feedback, and process events that are happening faster than you can say “pitch festival” is important to getting what you want out of the whole process.

Don’t Pin Your Future on the Pitchfest

Maybe you’ll sell your story, maybe you won’t. Just as nailing your pitch won’t necessarily lead to sale, bombing a pitch (and it happens) doesn’t mean your dreams are forever shattered. Either way, your life isn’t over. You will have good pitches and you will have bad pitches. The important thing is to do your homework, deliver your best, and if you don’t sell anything this year, try again next year.

Set Reasonable Goals

Go into the pitchfest with a purpose. That is, don’t aim to sell your story because you probably won’t. Instead, aim to get read requests. Getting one of these busy professionals to read your story is the biggest hurdle. And even if they don’t like your story, they may like the cut of your jib. In that way, it’s important to think of these pitches as not necessarily a way to sell your project right then and there, but rather as opening a door to a relationship that could potentially result in a sale later on down the road.

It’s Not Always You

Not all pitchfest attendees will be interested in your project. This isn’t necessarily your fault. Some people are “checked out” before you ever get face-to-face them. Often, they may not be in the market for what you are selling or are simply a filling in as a warm body. It sucks, but it happens. And it’s not always because of you.


Hopefully, these tips on maximizing your experience at a pitchfest will help you feel more confident and prepared for the upcoming extravaganza. Pitching is hard. Talking to strangers is hard. Pitching to strangers is even harder. But with practice, preparation, and a little bit of luck, maybe your pitch will be the one that sells.

If you want to read about the pitchfest experience from the other side of the table, check out Manny Fonseca’s article here.

Break a leg, pitchfester!

Have any additional pointers you’d like to share? We’d love to hear ‘em.

5 Easy Ways to Improve Your Rewriting Process

Ask any writer what the hardest part about writing is and most them will you: rewriting. For many storytellers, rewriting is not only highly challenging, but not a whole lot of fun, either.

What makes rewriting so hard?

Take your pick:

  • Writing and rewriting/editing are two different skills
  • Rewriting is more technical and analytical, less creative
  • It feels confining compared to the freeness of pure creation
  • Self-editing is difficult because of your inherent bias
  • When your head is so far down in the weeds, it’s difficult to keep your eye on the big picture

Rewriting may be a challenge, but it doesn’t have to put a brick wall in front of your story’s future development. With that in mind, let’s look at five easy ways to make the rewriting process a little easier.

1. Make a Laundry List of Rewrites

How do you tackle rewriting a manuscript that needs so much work, it’s simply overwhelming? Make a list! A laundry list is a to-do list that itemizes each thing that needs addressed in your rewrite, separated into groupings of big, medium, small, and minor. You go through the list one item at a time, devoting all your focus to solving that one problem, starting with the biggest and most important issues, and then dialing in on smaller line items from there. Addressing big rewrites ends up solving many smaller items along the way. By the time you’ve finished your list, your next draft is suddenly much, much better. Not only does making a laundry list help you get organized, it allows you to focus on only one issue at a time without getting distracted or overwhelmed by everything else that needs to be done.

For more on this technique, read the full article here.

2. Save Every Draft Separately

You never know when you are going to need a snippet from an old draft until you suddenly need it—and can’t find it! Rather than saving over your current files, save every new significant draft as a separate file (or folder). Not only does this allow you to go back to old drafts to recover useful tidbits, but if anything happens to your current draft (e.g. computer crash) or you end up rewriting yourself into a corner, you always have a backup. Version tracking and management can be crucial, especially when working on variable story lines (like video games) or when dealing with complex deliverables (such as multilateral marketing collateral).

3. Keep Your Outline Current

As you proceed through multiple drafts of your manuscript, it’s a good idea to keep an updated outline of your story at all times. That way, as you get wrapped up in the smaller details of your story, you still have an easy reminder of the big picture—that is, the outline helps you see the forest while you are working among the trees. You can make notes about other points in the story via the outline without completely derailing your current writing task as well. The outline also prevents confusion as the story undergoes multiple drafts wherein story elements may change. Your outline essentially overrides any discrepancies between the different drafts, which becomes especially important if you decide to set the project aside for a few months and come back to it later on (see 5. Let It Rest below.)

4. Get Outside Input

Even though the process of soliciting feedback on a creative work can be painful, it’s also one of your most useful tools in rewriting. You get so involved in the world of your story that it becomes difficult to gain outside perspective—that is, how a prospective audience will interpret the story you’ve invested your heart and soul into.

A few tips for soliciting feedback:

  • You don’t have to (and shouldn’t) accept every criticism. Many will be way off base. Look for trends or repeat comments among various parties. These will be the areas to focus on.
  • Only a fraction of the people who offer to read the work will actually read it. Of those, only some will provide feedback. That’s totally normal.
  • It’s okay to preface handing out your work by saying the story is in early stages and you are just looking for general feedback. Let them know it’s not a final draft. Most people will understand, and many will be excited to offer their input.
  • Don’t get too discouraged if the majority of people who read your story aren’t super into it—that’s okay. It’s normal. You may get better results if you ask for feedback to a specific target audience similar to that of your story (“anyone out there like horror?”).
  • Try to seek out readers who are more likely to offer constructive feedback rather than accolades. While compliments feel good and can be quite inspiring, they won’t as helpful as honest feedback.

5. Let It Rest

You’re stuck. You’re frustrated. It doesn’t seem like anything is working. So you shelve the story to give it some space and “let it rest.” You aren’t giving up. You’re simply setting it aside for a while with the intent to come back to it at a later time. Does this sound like you? Or something you would like to do? Guess what? “Let it rest” is a tried-and-true rewriting method for countless writers over the centuries. Not only is it an acceptable rewriting process, it’s a highly recommended one that can help you get “unstuck.”

Here are few reasons why coming back to a story after it’s been off your mind for days, weeks, months or even years, works so well:

  • A fresh look gives you a new perspective on the story, especially the big picture.
  • You get to experience the story more like your audience will.
  • You have a more mature, experienced skill set.
  • It’s easier to spot problems you missed before.
  • Coming back to an old story can inspire you to finish it.

After all, there’s nothing so reinvigorating to your storytelling senses than picking up an incomplete manuscript that’s begging to be finished.

We’ve explored five easy ways to improve your rewriting process. These methods are by no means an exhaustive list, but they are easy and everyone can use them.

What techniques do you use to make your rewriting process easier? We’d love to hear them.

Still Feeling Stuck?

If you still need help with finishing your story—no matter the medium—don’t hesitate to reach out to our experts here at StorySci.com. We offer story consultation and rewriting services, among many others.

Subtext, Part 2: What Does Subtext Do?

In Part 1 of our article series on subtext we began a thorough introduction to the subject. Here in Part 2 we are going to dive into greater depth on how subtext functions in storytelling. As for the specific types of subtext (and there are many), we will get to that in a future article.

So…

What does subtext actually do?

The short answer: Subtext enhances storytelling by tapping into the subconscious to make the story more memorable and more impactful. It applies to every genre and every medium.

The really short answer: Subtext helps tell a better story.

But how, exactly?

Storysci.com's illustration of how subtext creates depth in storytelling.
Subtext adds depth and dimension to your story.

Subtext Sets Tone, Atmosphere & Mood

At its most basic level, subtext communicates the overall feel of the story. This can be a subtle undertone, a collection of background mood elements, or the setting of the story itself.

For example’s sake, let’s take the following sentence, devoid of subtext:

Hawker walked through the street that night.

Now let’s add a bit of subtext in the form of mood:

Hawker pushed through the murky night, parting the dense fog like a shadow in a snow drift.

Quite a difference, isn’t there?

Take it a step further by throwing in a larger atmosphere element that recurs throughout the story. Maybe everyone Hawker passes on the streets walks briskly, arms tucked, closed off from communication, not stopping when they bump into him.

Without having to directly tell the audience anything, the added subtext communicates Hawker’s isolation and introspective defensiveness, putting him into a world where every individual must fend for oneself.

For a few real-world examples, check out:

TV: Twin Peaks
LIT: The Red Badge of Courage
FILM: Body Heat

Subtext Illustrates Story, Reduces Exposition

You’ve probably heard the mantra, “Show, don’t tell.” The idea here is to aim for illustrating story through the playing-out of conflict, desires, obstacles and goal-seeking rather than telling the audience what happens through direct exposition. Here’s where subtext comes in handy. Subtext is all about showing because it doesn’t allow you to explain things outright (“on-the-nose,” or literally as they are).

Subtext illustrates story by communicating between the lines. It’s as simple as that. Much of the time, this kind of subtext naturally arises during the storytelling process through the choices our characters make. The selflessness or selfishness of the decision in that situation expresses something about their character, and so long as the narrative doesn’t come right out and say “this is what that choice means for this character,” then the subtext happens all on its own.

This is where the superhero genre really excels: The protagonist is repeatedly put into situations where (s)he must choose between a selfish, gratifying act or a selfless, self-harming act. Subtext comes into play when the hero makes that key decision. We (the audience) know that if the hero makes a selfish choice that (s)he will be personally rewarded, but because of ignoble cowardice and/or weakness. Likewise, we implicitly know that the hero’s selfless act will come with great struggle and personal pain, and will win our admiration for doing the right thing. All of that from a choice—and we don’t even have to spell it out for the audience. They’ll get it. Audiences are smart.

Want to see this in action? Try:

TV: The Office
FILM: Sam Raimi’s Spider-Man 2
LIT: Of Mice and Men

Subtext Creates Emotional Impact

As we’ve mentioned previously, subtext communicates below the textual level, nesting itself in the pregnant quiet space beneath the surface message to create immediacy, greater meaning and emotion than would otherwise be possible. If you’ve ever seen a sitcom, then yes, you’ve seen this aspect of subtext in action.

Imagine a TV show conversation between Rock and Stone. Rock has been in love with Stone for 10 years. We’ve been following Rock and Stone’s comical near-love connection mishaps for 5 seasons now. They’ve never actually gotten together but both characters have repeatedly demonstrated their secret love and willingness to sacrifice all for each other since episode one. During the season 5 finale, Rock accidentally reveals those feelings for Stone in public while accepting an award. Embarrassed, Rock flees to hide beneath a tree. Having heard the flub, Stone finds Rock and confesses the same feelings. That fuzzy, tingly, heart-swelling moment that accompanies their first kiss? That’s right. From subtext.

But how?

The text of the moment isn’t all that interesting by itself: Stone finds Rock beneath the tree, confesses feelings and they kiss. How many times have we heard a story like that? What lends this particular situation the gravity and emotional impact is the fact that in that scene between Rock and Stone, we carry the subconscious build-up of all past 5 seasons of unrequited love. The power of everything that led to this huge payoff is the subtext. As the audience, we don’t have to be reminded of the past 5 seasons because we’ve already experienced it, so by not calling attention to that directly, we’ve avoided blocky exposition to let the subtext ride out the moment.

Additional great examples:

TV: Friends
LIT: Age of Innocence
FILM: Lord of the Rings trilogy

Subtext Adds Depth by Conveying a Greater Message

Here’s where subtext gets storytellers really excited. When your story is attempting to convey a theme, moral, or greater commentary, subtext is the most effective means to do so. Beginning storytellers tend to go straight to soapboxing—beating the idea over the audience’s head through direct exposition. This preachy/didactic approach rarely sticks with the audience for long, and can even turn them off from future connection with the story if it rubs them the wrong away. The more proper—and challenging—way to communicate higher messaging is through skillful implementation of subtext.

Returning to the idea of showing, not telling, the subtext of greater messaging emerges not in one particular moment or scene, but over the course of the longer story as the various arguments associated with that message are played out through the plot. In a high-level sense, we can call this subtextual messaging theme, but it also extends to motif, religious/political messaging, morals, commentary or criticism, warnings, thought experiments and what-if scenarios as well. The means by which subtext illustrates this greater messaging is by showing how that main idea (and its subsidiary ideas) play out through goal-seeking, obstacles and conflict, rather than coming out and telling the audience exactly what it’s doing. After all, would you rather have someone explain a painting to you or see it for yourself?

Satirical TV shows like Family Guy or South Park make use of subtext to lampoon political and religious ideas on a regular basis by putting characters into the situation they wish to comment on, and then using humor to express the desired opinion or viewpoint of the show as the situation plays out during the episode. George Orwell’s famous novels Animal Farm and 1984 both take a more serious approach, using literal situations to illustrate the dangers of communism—without ever directly saying “communism is bad.” In this way, the plot (“text”) tells a compelling story while the subplot simultaneously acts as an invisible force, forming the proverbial iceberg beneath the water and granting the plot its impact and staying-power.

Wan more real-world examples? Check out:

TV: Family Guy
LIT: 1984
FILM: Harold & Maude

Whew! That is a lot to digest—and there’s more to come! Stay tuned for Part 3: How to Use Subtext, where we will move away from theory and dig into the more practical applications of subtext in storytelling.

In the meantime, share your thoughts and favorite subtext-laden stories with us. We’d love to hear from you!

Still lost? Receive additional guidance from StorySci by contacting us or filling out the form below:

STORY TITLES, PART 3: Titles In Practice

After two articles discussing the theory behind what makes story titles great, let’s break down some real-life story titles and see what works and what doesn’t.

First, a quick refresher:

When you look at a story title (including the examples), ask yourself these four questions:

  1. Does the title convey the genre and tone?
  2. Does the title indicate a concept, central idea and/or theme?
  3. Does the title suggest a certain type of audience?
  4. Does the title imply the focus of the storytelling?

Sadly, not every title will hit all four of these points. However, if you can tweak your own until each answer becomes a resounding YES, then you may just have one stellar title under your belt.

With that in mind, let’s take a look at…

TITLES THAT KILL

Once in awhile you run across a story title that sticks to the wall so well, it’s almost impossible to peel it off! These titles hit all four points, teasing the audience with what the story has to offer and then paying off the tease in spades. Some of these even connect the concept and theme with a great double entendre.

Let’s start with a simple one:

MONSTER IN LAW

Although not the greatest movie ever made, the title is fantastic. The title is a play on words, as is common for comedy movies (think LEGALLY BLONDE), giving us the genre and tone right up front. What is the concept? A mother-in-law who is a proverbial monster. Duh! Audience? Directed toward adults who can relate to having in-laws. The focus is clearly on the relationship with the mother-in-law. And to top off the whole sundae with a nice fat cherry is the double entendre to give the title that extra bit of punch.

Another simple one, also a movie:

LOVE ACTUALLY

GENRE/TONE: Romance (could it be anything else?)
CONCEPT, ETC: Literally “love, actually” in its many forms and manifestations.
AUDIENCE: Females and romantics. If it was targeting males, the title might look like LOVE GUN or TO LOVE A WOMAN, etc.
FOCUS: A group of characters experiencing “love, actually.”

What about TV? Got you covered:

GREY’S ANATOMY

Another play on words, this time referencing the famous anatomy textbook GRAY’S ANATOMY.

GENRE/TONE: A serious medical show.
CONCEPT, ETC: A medical show about a med student named Dr. Grey.
AUDIENCE: Medical show fans with a female bias (e.g, ER for women).
FOCUS: Dr. Grey as the protagonist.

Another, albeit older, TV show:

FRIENDS

An older reference, but the title couldn’t be better.

GENRE/TONE: Light, relatable.
CONCEPT, ETC: The lives of a group of friends.
AUDIENCE: Age groups with tight circles of friends (think teenagers to young adult).
FOCUS: The group of friends.

How about something more poetic, in this case a book:

FLOWERS FOR ALGERNON

GENRE/TONE: Intellectual drama.
CONCEPT, ETC: Although we don’t know what “Flowers for Algernon” means before diving into the book, we come to understand the great significance this simple idea conveys. The protagonist watches a mouse named Algernon lose its brain functions and, knowing he will face the same end, the protagonist mourns for both the mouse and his own loss before his awareness wanes. His final wishes is to have flowers placed on Algernon’s grave.
AUDIENCE: A more sophisticated audience capable of appreciating the nuances of the material.
FOCUS: The protagonist, for whom Algernon is a long-term foreshadowing device.

And if you feel like cheating…

BATMAN, SPIDERMAN, SUPERMAN, etc.

Superhero stories are kind of a cheat because they practically name themselves. A superhero story is almost always named after the superhero or superhero group:

GENRE/TONE: Superhero (usually action/adventure)
CONCEPT, ETC.: A Superhero with these powers.
AUDIENCE: Audiences who like superheroes.
FOCUS: On that superhero.

Easy, right?

TITLES THAT DON’T (FAMOUS MISSES)

Before we proceed into more controversial territory, it’s vital to understand two points:

  1. A successful story doesn’t necessarily mean a good title.
  2. A successful title doesn’t necessarily mean a good story.

Even some of the most ubiquitously popular books and films from the past were given less than spectacular titles. In fact, some of them are pretty bad, especially for two of biggest and most successful story franchises of all time: LORD OF THE RINGS and STAR WARS.

Before you scream from the rooftops that I’m a lunatic, take a deep breath and read on. (For the record, these are my personal two favorite stories throughout all space and time, so I’m not as biased as you might think!)

STAR WARS (film, 1977)

This is a great example because not only is the title generic and cheesy, it doesn’t tell us much about the story other than there is combat in space. Is that the concept? Not really. Yes, the target audience is fairly generalized with an obvious bias toward sci-fi fans, but who is the focus of the story? We don’t know. Thankfully, the film was later (and rightfully) re-titled as A NEW HOPE. Still not a killer title, but better than the original.

Compare to…

HUNGER GAMES (book & film, 2008)

Suggesting intensity and action, the concept is also in the title, aimed at a slightly younger, mostly generalized audience with a focus is on what happens during each annual Hunger Games.

LORD OF THE RINGS (books & films, 1954+)

This is an interesting example because it illustrates so much. J.R.R Tolkien himself wanted to publish the trilogy in one big volume, but with accurate (if not plain) titles for each section: THE FIRST JOURNEY, THE RING SETS OUT, THE JOURNEY OF THE NINE COMPANIONS or THE RING GOES SOUTH, and THE WAR OF THE RING. But the editor intervened, splitting the book into three parts to form the trilogy we know today, and giving us these oddly vague titles: THE FELLOWSHIP OF THE RING, THE TWO TOWERS, and THE RETURN OF THE KING.

“Fellowship” accurately describes the group of individuals centered around smuggling the One Ring into Mordor, so that hits on concept and focus, possibly audience but not necessarily genre. Then we get to the Two Towers, which is a bit odd since the story is not actually about those two locations, nor are the two specific towers ever made clear since there are actually four towers mentioned in the book: Barad-dur, and Cirith Ungol, Isengard, and Minas Tirith. Then “Return” misses the mark by painting the wrong focus, indicating the book is about Aragorn and his rise to the kingship. Christian overtones aside, compare RETURN OF THE KING to any number of much better titles: THE WAR OF THE RING, THE LAST BATTLE, FRODO BAGGINS AND THE JOURNEY TO MT. DOOM. Each gives the final installment of the story a different flavor with a far more accurate indication of story focus, tone, and genre.

The series title, LORD OF THE RINGS, suggests the main antagonist, Sauron, is the storytelling focus for the entire saga. This is not the case. Something like THE ONE RING would be far more accurate, since the story does indeed follow the characters, factions, and plots surrounding this central device.

Compare to…

HARRY POTTER (books & films, 1997)

Perhaps better than any other famous franchise, the titles of the HARRY POTTER installments tell us right up front we are in for adventure and mystery, what the concept is, where the storytelling focus is, and that there is a general target audience with a bias toward younger ages. While they may not be the most creative titles ever invented, they do the job spectacularly well.

IN CONCLUSION…

This wraps our 3-part series on titles for now. In Part 1, we talked about what a story title is, how it works, and where it comes from. Then, in Part 2 we went over some helpful tips to nail your story title. Now that we’ve reviewed some famous titles that hit the mark and some that don’t, it’s time to say goodbye to story titles for awhile and move onto another subject.

Still need help? Look no further! Get in touch and let’s work it out together.

Stay tuned for our next article…coming soon!

STORY TITLES, PART 2: Helpful Tips to Nail That Story Title

Welcome to a part two of our series on story titles. In Part 1 we discussed what a title is, where it comes from, and what it should do. In part we move on to some helpful tips on how to select the right title for your story.

The reason finding the right title is such a big deal is because it tells us so much about the story: genre, concept, tone, theme, target audience, focus, and viewpoint.

Hey, wait a minute. Isn’t that practically everything?

Yup. That’s why your title needs to absolutely nail it. Even a slight change to any one of these components alters your story, and thus the title.

So we’ve created this quick checklist to follow when brainstorming titles for your creative work:

The “Do” List

  1. Explain it in a nutshell. Does the title explain the overall idea, concept or premise of the story in a nutshell? Look for inspiration in your theme.
  2. Identify the focus. Does it accurately convey the main focus of the story? If it’s about everything that happens in a certain place or time period, then that may be your title. If it follows an individual’s perspective, then make the title personal to that character or narrator.
  3. Know your audience. Does it reflect the right genre, target audience and age group? Always assume the audience already knows the genre and will expect that genre to be reflected in the story material. Also don’t forget to target the title toward the right age group. There’s a reason a slew of successful books have titles like THE TIME TRAVELER’S WIFE, THE ZOOKEEPER’S WIFE, etc. have become so popular — they know their target audience.
  4. Be clever. A clever title is a great way to catch someone’s interest. TV is the best at this: GREY’S ANATOMY and IMPASTOR are two great examples.
  5. Be succinct. In today’s mainstream market, the shorter the title, the better. There’s a reason you see a lot of one- and two-word titles in movies these days: BATTLESHIP, TMNT, GRAVITY, KILL BILL, WAR HORSE, MAD MAX: FURY ROAD (cheating a bit, but hey, it works), etc.
  6. Be specific. Never opt for something generic when you can make the title absolutely specific to the story contained within. What’s better: FANTASY ADVENTURE or FELLOWSHIP OF THE RINGS?
  7. Make it pop. Sure, I sound like a stereotypical Hollywood producer when I say this, but there’s a reason it’s a stereotype–because that’s one way to sell your story right from the cover. Remember: You aren’t selling your story so much as the idea of your story. Get our attention right away by grabbing us by the lapels rather than politely waving from across the street.

The “Do Not” List

  1. Don’t look at the plot. This is a common mistake, and an understandable one, but the reason it doesn’t usually work is because while the plot may be what the story is about on the surface, the theme is what the story is really about, so titles based on the plot tend to feel superficial and not exactly on target.
  2. Don’t make it unrelated. Although this seems obvious at first, this is another common mistake when storytellers title their creative works. Your title needs to tie into your story in some way, shape, or form.
  3. Don’t mislead the audience. Another common mistake for storytellers of all levels, it’s important to not mislead your audience in regard to tone, genre, or subject matter. This is one of the easiest ways to violate your audience’s expectations in a way that will make them hate the story, no matter how good or bad it is. An audience who buys movie tickets to see what sounds like a horror movie will be more than a little angry when it turns out to be a romantic comedy.
  4. Don’t be generic. This can’t be overstated. Every time a script or novel with a generic title like “Four People” or “Super Warrior” comes across my desk I instantly groan because my first instinct is to assume the storytelling itself is at about the same level as the titling, which is all too often the case. Compare: A MAN to I, CLAUDIUS.
  5. Don’t play it safe. Go bold. Get creative. Experiment with everything and anything. Do research if you have to, but never ever go for bland when you go for bold and interesting.
  6. Don’t limit yourself. Believe it or not, you don’t have to settle on just one title. Create a whole bag of them, or keep a few in your back pocket you can sling around depending on who you are pitching the story to. Eventually you will find a title that sticks.

Still having trouble?

You’re not alone.

Try this:

Think Like a Producer / Editor

Writers tend to be pretty bad at coming up with a title (sorry folks, but it’s true). Producers and book editors, on other hand, tend to be pretty great at it. Why? Because they think about how they can SELL the story, and they only need to know the concept, format and target audience to figure it out. So if you’re still feeling title-y challenged, try thinking like a producer or editor. Think about how they would pitch or sell the idea to someone who doesn’t know anything about writing, filmmaking, or storytelling. Forget the story (sacrilege, I know), stick to just the concept and target audience, and keep the title as short as possible, preferably only one or two words.

In theory, knowing the rest of the details about the story gives you the upper hand, since you are able to craft a better and more accurate title. Unfortunately, because of writers’ tendency toward bad titles and producers’/editors’ considerable skill at it, many stories end up with a catchy title that doesn’t quite nail the story down as accurately as it could. Admittedly, some of these titles do the job of selling the story amazingly well. The only gripe is that they somewhat miss the mark.

Sometimes it’s fairly obvious when a producer or editor steps in to sell a story with a snappier title:

  • BREAKING BAD: Is the concept really about someone raises hell (to “break bad”) against authority? Or is it about a good man who does bad things for the right reasons and soon finds himself stuck being a bad guy?
  • INVASION OF THE BODYSNATCHERS: Yes, this happens and the invaders do “snatch” bodies, but the original title, THE PUPPETMASTERS, suggests a more accurate portrayal of the intelligence and cunning behind the invaders’ tactics rather than the B-movie feel the title gives it.
  • JAWS: Both the movie and the book it’s based on share this title, and its working titles include THE STILLNESS IN THE WATER, LEVIATHAN RISING, THE JAWS OF DEATH, etc. (I DID say writers were bad at coming up with titles, right?), and is an externalized version of Henrik Ibsen’s classic, AN ENEMY OF THE PEOPLE.
  • LONE SURVIVOR: Granted, the book (and film adaptation) really is about being a “lone survivor” of a military expedition gone wrong, but could easily have been titled any number of other things.
  • METROPOLIS: It’s UTOPIA by another name, suggesting we get to see a many different walks of life within this little microcosm. Buuuuut we don’t. Still, it sells the idea spectacularly.

What do all of these have in common? Despite not being storytelling bullseyes, all were and are hip, catchy, and above all, immensely popular. (And these area only a few examples of many thousands.)

When it comes to titling your own story, get into the sales mindset and try to brainstorm the juiciest, catchiest, flashiest title you can come up with. Don’t worry, you don’t have to keep it, but it will get you thinking in the right direction. And who knows, maybe you’ll strike title gold!

UNTIL NEXT TIME…

We’ve covered a lot of ground in this article. Hopefully you’ve been able to gather enough grains of knowledge about titles to make you stories all the more appealing.

That’s it for now, and never stop writing!

(And yes, there’s going to be a Part 3: Story Titles in Practice.)

 

In the meantime, if you need help with your own story titles, don’t hesitate to reach out!

STORY TITLES, PART 1: Where Does the Title Come From?

In my profession I constantly run into writers who have a problem with story titles. Most writers and storytellers don’t know how to come with a solid title. They ask:

  • Where does a title come from?
  • What makes a good title?
  • How come some titles work while others do not?

For most, it’s a mystifying subject with little enlightenment from the experts.

Guess what?

It’s not a mystery. At least, it won’t be by the time you’ve finished reading this article.

So…

WHAT IS A TITLE?

A title is a koan, something to be meditated on, a rumination on theme, the essence of the story or project, a.k.a. your story in a nutshell. A title is the shortest possible pitch for your creative work. Think of it this way: your full manuscript is the complete version, shortened into a synopsis, then a pitch, a logline, and (at the most succinct level) the title. Therefore your title should sum up the idea of the story in a nutshell, implying genre, tone, central idea, theme, and focus.

Sounds simple, right?

Yeah, no. Nailing down what a title encompasses is the easy part. Finding the right title remains a daunting task, especially if it’s going to be perfectly fitted to your unique story.

So…

WHERE DOES THE TITLE COME FROM?

In general, the best titles come directly from the concept, premise, central idea, or theme. Often these ideas are the same, or at the very least, cross over considerably. This makes sense, since these elements of the story convey the most information about it. Your story’s genre and target audience are also important factors to keep in mind since they directly affect who will decide to experience the story, regardless of medium. Lastly, who the story is about and from whose viewpoint is also helpful to make the title immediate and personal.

In short, these four things determine where your title comes from:

  1. GENRE: implies not only the type of story, but the tone as well.
  2. CONCEPT: includes the premise, central idea and theme.
  3. AUDIENCE: determines who the story is targeted at and what age group is most appropriate.
  4. FOCUS: indicates who the story is about and who is telling it.

In that order. Why? The order of precedence indicates their importance in marketing your story. While the ideal title indicates all four points, not every title can do that…and that’s okay.

But enough about theory…

STORY TITLES IN PRACTICE

Now that we know about titles in theory, let’s poke around some real world examples to find out how they function in practice. There are copious examples here, I know, but they are highly informative and illustrate how much the title matters.

Titles Based on Genre or Tone

Horror, Action, Westerns and Comedies tend to base their titles around the genre and tone. Note how each of these titles make both obvious from the get-go:

HORROR:

  • DRACULA
  • THE EXORCIST
  • FINAL DESTINATION
  • NIGHT OF THE LIVING DEAD
  • POLTERGEIST
  • SAW
  • SHAUN OF THE DEAD
  • TEXAS CHAINSAW MASSACRE

ACTION:

  • BLADE
  • DIE HARD
  • ESCAPE FROM NEW YORK
  • GLADIATOR
  • LETHAL WEAPON
  • SPEED
  • SUPERCOP
  • TERMINATOR

WESTERN:

  • BLAZING SADDLES
  • THE GUNFIGHTER
  • HIGH NOON
  • ONCE UPON A TIME IN THE WEST
  • THE OUTLAW JOSEY WALES
  • THE TREASURE OF SIERRA MADRE
  • TRUE GRIT
  • WILD WILD WEST

COMEDY:

  • THE 40-YEAR-OLD VIRGIN
  • ACE VENTURA: PET DETECTIVE
  • BAD SANTA
  • DUCK SOUP
  • DUMB & DUMBER
  • GALAXY QUEST
  • MONSTER-IN-LAW
  • REVENGE OF THE NERDS
  • SCARY MOVIE
  • SHAUN OF THE DEAD
  • SPACEBALLS
  • SUPER TROOPERS
  • TEAM AMERICA: WORLD POLICE

Note how the horror titles tell us not only that it’s a horror story, but what type of horror (supernatural, slasher, etc.) so we know what kind of tone to expect. Action movies tend to use terse, information-packed action verbs in their titles. Compare the difference between THE MAGNIFICENT SEVEN, a western, to THE SEVEN SAMURAI, a samurai action film (an Eastern “Western,” so to speak). Also note how many comedy titles are absurd, reveal the funny concept, or is a play on a well-known phrase or title from the genre it’s spoofing. We know right away if it’s going to be a spoof or a ridiculously silly story.

We can change the implied tone of the story by altering the length and tone of the title as well. A romance like ETERNAL SUNSHINE OF THE SPOTLESS MIND becomes a very different film with a title like MINDWIPE, JOEL & CLEMENTINE or THE ART OF FORGETTING, a sci-fi thriller, romcom, and introspective artistic drama, respectively.

Titles Based on Concept, Premise or Central Idea

These titles give us the concept, premise or central idea right up front, letting us know exactly what we’re in for:

  • CATCH 22
  • DJANGGO UNCHAINED
  • FAMILY GUY
  • FOUNDATION
  • A GAME OF THRONES
  • HALO
  • HOUSE ON HAUNTED HILL
  • INCEPTION
  • INTERVIEW WITH THE VAMPIRE
  • THE NOTEBOOK
  • PRIDE & PREJUDICE
  • ROSEMARY’S BABY
  • THE SHINING
  • SNAKES ON A PLANE
  • TEAM AMERICA: WORLD POLICE

Many of these are simply the concept itself (in very short form, naturally). Sometimes they reveal the story’s inciting incident:

  • 2001: A SPACE ODYSSEY
  • BLACK HAWK DOWN
  • A JOURNEY TO THE CENTER OF EARTH
  • LOST IN SPACE
  • SNAKES ON A PLANE

Sometimes they hint at the ending (spoiler warning!):

  • THE BRASS VERDICT
  • CHILDHOOD’S END
  • KILL BILL, VOL.2
  • THERE WILL BE BLOOD

So now when someone asks you: “What’s ROSEMARY’S BABY about?” You can reply with a smart-aleck quip like: “Care to take a guess?”

Titles Based on Theme

Titles based on theme work best when the story is theme-heavy. Note how the theme is intimately tied into the concept, premise, or central idea in each of these:

  • ANIMAL FARM
  • DANGEROUS WOMEN
  • THE FOUNTAINHEAD
  • LOVE ACTUALLY
  • LOST IN TRANSLATION
  • OFFICE SPACE
  • THE ROAD
  • SAVING FISH FROM DROWNING
  • WATER FOR ELEPHANTS
  • WICKED

More rarely, the title may sum things up with a thematic sentiment:

  • ETERNAL SUNSHINE OF THE SPOTLESS MIND
  • FLOWERS FOR ALGERNON
  • LATHE OF HEAVEN
  • MY WAR GONE BY I MISS IT SO
  • ONE FLEW OVER THE CUCKOO’S NEST
  • THE RED BADGE OF COURAGE
  • SAVING FISH FROM DROWNING
  • THE SILENCE OF THE LAMBS
  • WATER FOR ELEPHANTS

Note how long these titles are. That’s because they target a more cerebral, sophisticated audience.

Which brings to mind…

Titles Based on Target Audience

These titles tell us what type of person and age group is ideal for each kind of story:

  • MY CAT FROM HELL
  • THE ZOOKEEPER’S WIFE
  • HUNGER GAMES
  • HARRY POTTER AND THE… (take your pick)
  • RAMBO: FIRST BLOOD
  • WINGS OF DESIRE
  • MIDNIGHT IN PARIS
  • THE SECRET IN THEIR EYES
  • DIE HARD
  • DIRTY HARRY
  • FULL METAL JACKET
  • THE GODFATHER
  • THE ABSOLUTELY TRUE DIARY OF A PART-TIME INDIAN
  • THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME
  • CANNIBAL HOLOCAUST

Change the title and you change the target audience or age group. THE ZOOKEEPER’S WIFE targets women ages 25+, otherwise it may have just been called ZOOKEEPERS or A ZOO IN WARSAW. HUNGER GAMES aims at a younger target audience. Change the audience to a males aged 14-24 and you end up with something like BATTLE ROYALE, or THE GAMES for a slightly older age group, non-gender biased. Target girls aged 14-24 with THE GIRL FROM DISTRICT 12. Want to make it more gory? Try BLOODBATH. Sci-fi thriller? DISTRICT 12 or THE DISTRICT.

Can you guess the target audience and age group for PART-TIME INDIAN, WINGS OF DESIRE or CANNIBAL HOLOCAUST?

Titles Based on Focus or Viewpoint

These titles indicate who lies at the central focus of the story and from whose viewpoint we will experience that story. This is usually achieved by highlighting the protagonist, central character, a group of characters or even a fundamental location:

Titles centered around an individual (protagonist or central character):

  • AKIRA
  • ALCATRAZ VS THE EVIL LIBRARIANS
  • ANNA KARENINA
  • BARTON FINK
  • BEING JOHN MALKOVICH
  • BEOWULF
  • THE CURIOUS CASE OF BENJAMIN BUTTON
  • FORREST GUMP
  • HARRY POTTER
  • I, CLAUDIUS
  • JANE EYRE
  • MOBY DICK
  • MY NAME IS EARL
  • STEPPENWOLF
  • SULA
  • UGLY BETTY

This idea can be expanded to a family or group entity, usually multi-generational:

  • ALL MY SONS
  • BELLEFLEUR
  • DUCK DYNASTY
  • FOUNDATION
  • FRIENDS
  • SEVEN SAMURAI
  • THE THORN BIRDS
  • X-MEN

Titles based on a central location:

  • 20,000 LEAGUES UNDER THE SEA
  • 90210
  • BROKEBACK MOUNTAIN
  • CHEERS
  • JURASSIC PARK
  • MELROSE PLACE
  • RED MARS
  • A TALE OF TWO CITIES
  • WUTHERING HEIGHTS

We can change the focus from one of these areas to another rather easily. A group story like FELLOWSHIP OF THE RINGS becomes an individual, point-of-view story with the title GANDALF, indicating he’s either protagonist, narrator, or the epicenter around which the story revolves. Title based on a location, such as CHEERS or INTO THE WOODS, implies that the action centers around that site and everything which occurs in it, with main plotlines more evenly distributed than if it was a single character’s story. Compare CHEERS to, say, FRASIER. Frasier is a character in both, but the central figure in only one. Can you guess which? Compare a shows an ensemble TV show like FULL HOUSE to REBA or ROSEANNE. Both are multi-camera sitcoms with an extended family living in the same house, yet the focus is clearly biased toward one specific character in REBA and ROSEANNE.

To be continued…

We’ve gone over a lot in this article, but believe it or not, it doesn’t end there. There is so much ground to cover concerning  story titles that we’re dedicating a follow-up article to explaining the rest. Stay tuned for Part 2: Helpful Tips to Nail That Story Title.

Until then…

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Top 10 Lit Books No One Reads (But Everyone Should)

1. A Tale of Two Cities by Charles Dickens

1ataleoftwocities

The first thing that comes to mind for most people when they hear “Dickens” is “boring.” Wrong. A Tale of Two Cities is anything but. Beginning with one of the most famous story openings of all time, Dickens takes us through a visually stunning web of historical stories taking place during the bloodiest part of the French Revolution. Themes, imagery, and motifs are so thickly distributed in the novel an entire book series could be dedicated to their analysis. But don’t just take my word for it – “Cities” is one of the bestselling novels of all time, and for good reason!

2. The Red Badge of Courage by Stephen Crane2redbadgeofcourage

An early war novel depicting life in the American Civil War by Stephen Crane. The Red Badge of Courage follows the emotional journey of a young man through realistic action, powerful themes and heavy symbolism in an eerie, surreal atmosphere. It’s a short book, so if you haven’t read it, maybe it’s time you did.

3. Dracula by Bram Stoker3dracula

Not only is it the definitive vampire novel that inspired big-time franchises such as Anne Rice’s The Vampire Chronicles (starting with Interview with the Vampire) and Twilight, it’s also a patient, haunting tale of evil reawakened. Read this and you’ll understand why Bram Stoker‘s Dracula stands the test of the time and remains one of the greatest horror novels ever written.

4. Jane Eyre by Charlotte Bronte4janeeyre

While many consider the classic Jane Eyre to be an early piece of chick lit, it is anything but. Introspective, emotionally robust and progressively feminist, Bronte’s gothic tale is a coming-of-age story featuring a strong-willed woman who survives the brutality of the age to achieve her desires on her own terms. Themes of atonement, forgiveness, and success through independence and morality lend this classic some serious gravitas as a work of timeless art.

5. Of Mice and Men by John Steinbeck5ofmiceandmen

A novella about two migrant workers who dream of greater things, only to be thwarted by their own flaws, social and economic status. Steinbeck‘s unflinching honesty about the unchangeable fate of those destined to fail because of their own disadvantages paints a harsh picture, but an emotional effective one concerning certain aspects of human nature. The ending is sure to make you wring your hands out of frustrated futility but Of Mice and Men is absolutely worth a read if you’re serious about literature.

6. Nineteen Eighty-Four by George Orwell6nineteeneightyfour1984

1984” meticulously explores the future of communism, censorship, privacy, and thought control through the eyes of man who believes himself one step ahead of the government. More than anything, Orwell’s novel is a stunning thought experiment warning us about the fate of society without freedom of speech. If you love plots that feature plans within plans, intrigue, and thoughtful social commentary then pick up George’s book. Who knows? It might be your new favorite book.

7. Lord of the Flies by William Golding7lordoftheflies

Brutality and humanity collide in this survival tale about a group of normal school boys stranded on an island. Together they build a new society which brings out dormant primitive instincts and ultimately plays out as an embodiment of Darwin’s Survival of the Fittest. Individuality and mob mentality clash in this provocative thought experiment in novel form. William Golding‘s Lord of the Flies will haunt you with it’s accurate depiction of unrestrained primal human instincts descending into violence and chaos.

8. The Three Musketeers by Alexandre Dumas8thethreemusketeers

Everyone’s heard of them, but have you actually read the book? Unlike the realism or religious-themed works set in the same time period, Dumas’s novel is pure adventure, a story in which boys will be boys and have a hell of lot of fun doing it. The Three Musketeers is no stuffy piece of dense literature; it’s a fun romp from beginning to end. It only takes a few pages to understand why Dumas’s book inspired so much timeless acclaim.

9. Camille by Alexandre Dumas fils9camille

Written by Alexandre Dumas’s son, Camille explores a love affair between a gentleman and high class prostitute in a way that makes the book impossible to put down through a clever use of cliff hangers at the end of nearly every chapter. The novel takes us through a man’s descent into uncontrollable obsession with a woman willing to give up her glamorous life for him, only to be thwarted by the meddling of family over worries about damage to their reputation. Also known as La Dame aux Camélias or “The Lady of the Camellias.”

10. (TIE) To Kill a Mockingbird by Harper Lee AND Other Voices, Other Rooms by Truman Capote10a-tokillamockingbird

A classic which highlights culture and race in the American South, To Kill a Mockingbird stands up for human rights and equality at a time where doing so could get you killed. Capote’s book takes us through a more laid-back exploration of an even more rural, isolated area of the Gothic South.10b-othervoicesotherrooms

These books are paired together for a reason. Both Mockingbird and Other Voices, Other Rooms deal with children coming-of-age through the loss of innocence. Not only were they written by real-life best friends Harper Lee and Truman Capote, both are also featured as major supporting cast members in each other’s novels.

 

Stopped writing? Need some help to jumpstart your creative juices again? Contact us and get professional feedback to get you on the road again.

 

Rights to the book covers used in this article are not owned or licensed by Story Science. They are simply used as an expedient means for readers to acquire inexpensive copies of these books if so desired. This is not a sales pitch on behalf of anyone or any party. These books are truly amazing in their own right, regardless of version, publisher, or book cover.